Course curriculum

  • 1

    Welcome to the course!

    • A message from Juana-Catalina

    • How to use this course

    • Before we begin...
  • 2

    What makes storytelling so effective ?

    • Introduction

    • Lesson 1: The human brain adores stories

    • Lesson 2: Elements of an “effective” story

    • Practice
  • 3

    The Dramatic Arc

    • Lesson 1: The Dramatic Arc

    • Lesson 2: The Dramatic Arc Elements

    • Lesson 3: Dramatic Arc Examples
  • 4

    Strategies to tell a great story

    • Introduction

    • Lesson 1: Define the intended message

    • Lesson 2: Add a personal element

    • Lesson 3: Create the hero of your story

    • Lesson 4: Build up the tension

    • Lesson 5: Keep things simple

    • Lesson 6: Ensure authenticity

    • Lesson 7: Keep up the practice

    • Takeaway
  • 5

    Storytelling in action

    • Introduction

    • IKEA – Use Humor to Promote Your Products and Services

    • Warby Parker - Behind the Scenes of Your Brand

    • Dollar Shave Club – ‘a great shave for a few bucks a month.’
  • 6

    Next Steps...

    • More resources for you

    • Before you go...