Course curriculum

  • 1

    Welcome to Imagine

    • Welcome to Imagine

    • How to use this course

    • Before we begin...
  • 2

    Design Thinking Overview

    • Introduction

    • Design Thinking Overview

    • Design Thinking Process

    • Empathize, Define, Ideate, Prototype, and Test

    • Additional Readings
  • 3

    Understanding the Ecosystem

    • Introduction - Understanding Ecosystem

    • Understand the ecosystem

    • Trends Mapping Template

    • How to assess your organization competitive position

    • What Is Porter’s Five Forces Framework?

    • 1. Buyer Power

    • 2. Supplier Power

    • 3. Threat of Substitution

    • 4. Competitive Rivalry

    • 5. Threats of New Entrants

    • Porter Five Forces Template
  • 4

    User Journey Mapping

    • Introduction

    • What Is A ‘User Journey Map’?

    • Starting The User Journey Mapping

    • Template User Journey Map
  • 5

    Start with Empathy

    • Start with Empathy

    • Empathy

    • How? Techniques and tools to empathize

    • Observation

    • End-User Interviews

    • How to prepare for an empathy interview

    • The Interview Script

    • Conduct Observations and Interviews
  • 6

    Define "Empathy Map"

    • Overview

    • Empathy Map

    • What is the empathy map?

    • Mapping out an empathy map – the four quadrants

    • User Needs & Pains

    • Users Empathy Map
  • 7

    Define - User Persona

    • User Persona

    • User Persona Explained

    • Main elements of user persona

    • User Persona Model

    • Best Practices & Takeaway

    • User Personas
  • 8

    Ideate

    • Overview

    • Brainstorming
  • 9

    Prototype

    • Prototype

    • Prototyping Techniques

  • 10

    Test & Learn

    • Test to learn

    • Test Capture Grid
  • 11

    Next steps

    • Congrats! Here's what's next...

    • More resources for you

    • Before you go...